Art of the Trench | a Burberry social project
Burberry today launches Artofthetrench.com, a digital platform with social networking functionality. Burberry will invite site users to submit their own portraits to feature on the site, creating a body of images reflecting personal trench coat style across the globe. Visitors to the site will be able to favourite and comment on the portraits and share these over Facebook and Twitter.
For the launch of the site Christopher Bailey commissioned a collection of Scott Schuman photographs of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice over the last few months.
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